Three Best Practices for Planners; an Event Manager’s Perspective


By Sabrina Cristiano, Event Manager at the Metro Toronto Convention Centre The Metro Toronto Convention Centre proudly welcomes over 500 events each year, and similarly we welcome almost the same amount of planners. As Event Managers, we work very closely with planners, and along the way, we discovered a few best practices of top planners that produce the most successful events: 1. Make your venue Event Manager your partner in crime Events happen fast and … Continue reading

Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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Leaving a Legacy: #ASAE17 Gives Back to Canadian Veterans with Meaningful Initiatives


What makes a conference stand out above the rest? Beyond economic impact and number of attendees, leaving an enduring legacy for host cities has become a hot topic within the meetings industry. But how can conferences leave an impactful legacy? The American Society of Association Executives (ASAE) Annual Meeting and Exposition will generate an impressive $16 million in direct economic impact for the city of Toronto between August 12-15, but perhaps equally impressive are the … Continue reading

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Expert Tips on Navigating Retail Food Options (RFO)


This blog post was written by Duane Davis, the RFO Manager at the Metro Toronto Convention Centre Today’s trade and public show attendees have high expectations regarding food, and the retail food options (RFO) conversation has steered to a place unimaginable just five short years ago. Food in 2017 has become much more of an experience than an exercise in survival, and event attendees now consider themselves foodies thanks to the growing popularity of celebrity … Continue reading

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Attention all Football Fans! Celebrate the 104th Grey Cup Festival at the MTCC


This weekend from November 24-26 the Metro Toronto Convention Centre will have the honour of hosting a series of free and ticketed events for families and die-hard football fans alike during the 104th Grey Cup Festival. Some of the not-to-be-missed highlights will include a CFL megastore, team parties and a TSN SportsCentre desk that kids can experience firsthand! The festival brings with it an important economic benefit to Toronto and the province and we look … Continue reading

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