Leaving a Legacy: #ASAE17 Gives Back to Canadian Veterans with Meaningful Initiatives

Canada honors the dead at a military cemetary

What makes a conference stand out above the rest? Beyond economic impact and number of attendees, leaving an enduring legacy for host cities has become a hot topic within the meetings industry.

But how can conferences leave an impactful legacy?

The American Society of Association Executives (ASAE) Annual Meeting and Exposition will generate an impressive $16 million in direct economic impact for the city of Toronto between August 12-15, but perhaps equally impressive are the initiatives set by the conference to leave a legacy for Canadian veterans and our local community.

Each year, ASAE gives back to its host city by engaging with local charitable organizations and they will go above and beyond once again for Toronto. ASAE 2017 attendees will be honouring the 117,000 Canadian Armed Forces soldiers fallen in combat since confederation by planting trees along the stretch of Highway 401 where Canadians gather to pay tribute to fallen soldiers on their final journey, dubbed the Highway of Heroes. This will be done in support of the Highway of Heroes Tribute and the Royal Canadian Legion.

ASAE attendees will also honour veterans by planting a memorial garden at the Royal Canadian Legion’s RCL Todmorden Branch, which supports the spirit of comradery between veterans and provides assistance to those adjusting to civilian life. That’s not all! They will plant trees to Sunnybrook Health Sciences Centre, the largest veterans care facility in Canada. Sunnybrook is an important organization for our country’s veterans and currently provides 475 veterans of Second World War and Korean War with state-of-the-art cognitive, physical, mental health, and stroke care in conjunction with Veterans Affairs.

An additional activity will take ASAE attendees to the Toronto Humane Society to contribute in the care of homeless animals from our city.

Thank you ASAE for your commitment to community initiatives!


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