Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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Leaving a Legacy: #ASAE17 Gives Back to Canadian Veterans with Meaningful Initiatives


What makes a conference stand out above the rest? Beyond economic impact and number of attendees, leaving an enduring legacy for host cities has become a hot topic within the meetings industry. But how can conferences leave an impactful legacy? The American Society of Association Executives (ASAE) Annual Meeting and Exposition will generate an impressive $16 million in direct economic impact for the city of Toronto between August 12-15, but perhaps equally impressive are the … Continue reading

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Expert Tips on Navigating Retail Food Options (RFO)


This blog post was written by Duane Davis, the RFO Manager at the Metro Toronto Convention Centre Today’s trade and public show attendees have high expectations regarding food, and the retail food options (RFO) conversation has steered to a place unimaginable just five short years ago. Food in 2017 has become much more of an experience than an exercise in survival, and event attendees now consider themselves foodies thanks to the growing popularity of celebrity … Continue reading

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Recipe: Smoked Duck Breast & Onion Bacon Jam Crostini with Gouda


I don’t know about you, but every now and then I find myself in a bit of a hostess rut on the appetizers front. What happens is this: I’ll try a couple new recipes, and if they’re an instant hit with my guests, I’ll make them again and again for subsequent dinner parties. Because this can get tired fast, I’ve been slowly expanding my recipe collection to include a range of contemporary appetizer dishes that … Continue reading

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App Storm: Tools to help the busy event professional


As an event planner, do you make the most of your mobile device or tablet, or are you still tethered to your desktop for all things work related? If you’re nodding your head to the latter, perhaps now is the time to consider another way to continue business conversations and transactions when you’re out of the office. But with an ever-growing list of mobile apps, where to begin? Meet Dahlia El Gazzar. With more than … Continue reading

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