Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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App Storm: Tools to help the busy event professional


As an event planner, do you make the most of your mobile device or tablet, or are you still tethered to your desktop for all things work related? If you’re nodding your head to the latter, perhaps now is the time to consider another way to continue business conversations and transactions when you’re out of the office. But with an ever-growing list of mobile apps, where to begin? Meet Dahlia El Gazzar. With more than … Continue reading

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New meeting room enhancement


When you walk through the doors to the corporate offices of the Centre, one of the first things you will see is our company motto prominently featured on a wall before you. “We help our customers create successful events.” From customer service to cleanliness to menu development, our focus is placed on a number of ways in which this vision statement is actualized. Another area that receives attention and investment is technology. Wi-Fi capabilities and … Continue reading

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A/V tech trends: What will 2016 bring the meetings industry?


With the New Year around the corner, I can’t think of a better time to look forward at which exciting A/V technologies will be embraced by the meetings industry. Technology is evolving at an unprecedented rate, and it’s rapidly changing the attendee experience. So, what can be expected in 2016? I caught up with Freeman Audio Visual Canada’s Andrew De La Cour, National Director of Technical Inventory, to find out.   Big Data moves into … Continue reading

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Navigating a career in event management as a Millennial


Well hello there! It’s a pleasure to be back. I hope you’ve been well since we last connected! This week I’d like to focus on The Children, because The Children are our future. Who I’m referring to is that group of young’uns known as Millennials (AKA Gen Y). I should preface that I’m allowed to call this cohort The Children because, according to the year I was born and much to my dismay, I am … Continue reading

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