4 Quick Tips to Impress and Engage Millennial Attendees


By 2020, millennials will account for almost 50% of the workforce. As the presence of younger generations continues to increase at meetings and events, it has never been more vital for planners to know what keeps this key demographic engaged and happy. Here are 4 quick MTCC tips on how to leave a lasting impression on younger attendees at your next event, written by a millennial and with exclusive tips from our expert events team. … Continue reading

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Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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The Metro Toronto Convention Centre’s Most #InstagramWorthy Locations


Social media is more important than ever to drive attendee engagement and great images are key to a successful strategy. Get your meeting’s hashtag ready, because we’ve compiled a list of the Metro Toronto Convention Centre’s top photo ops for attendees and meeting planners looking for the next great social media post. Don’t forget to tag us at @MTCC_Events, as we may retweet or repost! The Bridge The bridge connecting the South and North Buildings … Continue reading

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6 ways you must use social media for your event


In my line of work, I do a lot of creeping researching. When you’re the Social Community Specialist for a venue as large and as busy as the Metro Toronto Convention Centre, you know your role will require you to stay abreast of what’s happening at all times. That said, my attention is always split among the various events we have in the building and the many more we have coming up. Following each event’s … Continue reading

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