4 Quick Tips to Impress and Engage Millennial Attendees


By 2020, millennials will account for almost 50% of the workforce. As the presence of younger generations continues to increase at meetings and events, it has never been more vital for planners to know what keeps this key demographic engaged and happy. Here are 4 quick MTCC tips on how to leave a lasting impression on younger attendees at your next event, written by a millennial and with exclusive tips from our expert events team. … Continue reading

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Bid Win Case Study: IWA World Water Congress & Exhibition 2022


By Kathy Nicolay, Leaders Circle Manager Our Centre will host a record-breaking number of international conferences in 2018. Each will bring thousands of people from around the world to Toronto and leave a legacy of social and economic benefits for the city and region. Did you know that to win an international conference bid, the participation of a representative from the Canadian member organization is required in 70 per cent of cases? The Leaders Circle … Continue reading

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Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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Leaving a Legacy: #ASAE17 Gives Back to Canadian Veterans with Meaningful Initiatives


What makes a conference stand out above the rest? Beyond economic impact and number of attendees, leaving an enduring legacy for host cities has become a hot topic within the meetings industry. But how can conferences leave an impactful legacy? The American Society of Association Executives (ASAE) Annual Meeting and Exposition will generate an impressive $16 million in direct economic impact for the city of Toronto between August 12-15, but perhaps equally impressive are the … Continue reading

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Expert Tips on Navigating Retail Food Options (RFO)


This blog post was written by Duane Davis, the RFO Manager at the Metro Toronto Convention Centre Today’s trade and public show attendees have high expectations regarding food, and the retail food options (RFO) conversation has steered to a place unimaginable just five short years ago. Food in 2017 has become much more of an experience than an exercise in survival, and event attendees now consider themselves foodies thanks to the growing popularity of celebrity … Continue reading

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