4 Quick Tips to Impress and Engage Millennial Attendees


By 2020, millennials will account for almost 50% of the workforce. As the presence of younger generations continues to increase at meetings and events, it has never been more vital for planners to know what keeps this key demographic engaged and happy. Here are 4 quick MTCC tips on how to leave a lasting impression on younger attendees at your next event, written by a millennial and with exclusive tips from our expert events team. … Continue reading

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Bid Win Case Study: IWA World Water Congress & Exhibition 2022


By Kathy Nicolay, Leaders Circle Manager Our Centre will host a record-breaking number of international conferences in 2018. Each will bring thousands of people from around the world to Toronto and leave a legacy of social and economic benefits for the city and region. Did you know that to win an international conference bid, the participation of a representative from the Canadian member organization is required in 70 per cent of cases? The Leaders Circle … Continue reading

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Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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Leaving a Legacy: #ASAE17 Gives Back to Canadian Veterans with Meaningful Initiatives


What makes a conference stand out above the rest? Beyond economic impact and number of attendees, leaving an enduring legacy for host cities has become a hot topic within the meetings industry. But how can conferences leave an impactful legacy? The American Society of Association Executives (ASAE) Annual Meeting and Exposition will generate an impressive $16 million in direct economic impact for the city of Toronto between August 12-15, but perhaps equally impressive are the … Continue reading

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The Metro Toronto Convention Centre’s Most #InstagramWorthy Locations


Social media is more important than ever to drive attendee engagement and great images are key to a successful strategy. Get your meeting’s hashtag ready, because we’ve compiled a list of the Metro Toronto Convention Centre’s top photo ops for attendees and meeting planners looking for the next great social media post. Don’t forget to tag us at @MTCC_Events, as we may retweet or repost! The Bridge The bridge connecting the South and North Buildings … Continue reading

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