Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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Leaving a Legacy: #ASAE17 Gives Back to Canadian Veterans with Meaningful Initiatives


What makes a conference stand out above the rest? Beyond economic impact and number of attendees, leaving an enduring legacy for host cities has become a hot topic within the meetings industry. But how can conferences leave an impactful legacy? The American Society of Association Executives (ASAE) Annual Meeting and Exposition will generate an impressive $16 million in direct economic impact for the city of Toronto between August 12-15, but perhaps equally impressive are the … Continue reading

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Dear Attendees: Tips on How to Thrive at an International Conference


Attending an international conference is an excellent way to create meaningful connections with other industry professionals, learn about new advancements in your field, and is a great way to experience new destinations like Toronto. The Metro Toronto Convention Centre (MTCC) proudly hosts a number of international conferences every year, and many of us who work here agree there is something magical about global experts converging here to share their ideas and ground-breaking announcements. Members of … Continue reading

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Toronto wins international conference bid for IEEE ICASSP 2021


When you ask Leaders Circle Ambassador Prof. Dimitri Androutsos why Toronto is an ideal host city for the International Conference on Acoustics, Speech and Signal Processing (ICASSP), he laughs. “You’re asking me to list the thousand reasons?” he asks.  In April 2016, Androutsos and fellow Leaders Circle Ambassadors Prof. Kostas Plataniotis (University of Toronto) and Prof. Xiao-Ping Zhang (Ryerson University) presented the case for why ICASSP should come to Toronto in 2021. Leading the list … Continue reading

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Leaders Circle Ambassadors celebrated at first ever Recognition Gala


What a night! It was an evening of celebration for Toronto’s success in the International Business Events industry, and those key individuals who led the charge in putting the city on the world conference stage. June 16 marked the inaugural Recognition Gala of the Leaders Circle, Toronto’s official Ambassador Program supported by Tourism Toronto and the Metro Toronto Convention Centre (MTCC). Held at MTCC, the momentous occasion drew together members of the tourism, business, and higher … Continue reading

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