Creating Revenue from Digital Sponsorship – Where to Begin?


The emergence of digital media has opened the door for show organizers to use digital signage to transform their next event and enhance the attendee experience. With the addition of four new digital walls in our facility and more to come, planners now have a new and unique opportunity to enhance their sponsorship and advertising strategy while generating engagement and revenue. Here at the MTCC, event organizers have the unique opportunity to consult with our … Continue reading

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Leaving a Legacy: #ASAE17 Gives Back to Canadian Veterans with Meaningful Initiatives


What makes a conference stand out above the rest? Beyond economic impact and number of attendees, leaving an enduring legacy for host cities has become a hot topic within the meetings industry. But how can conferences leave an impactful legacy? The American Society of Association Executives (ASAE) Annual Meeting and Exposition will generate an impressive $16 million in direct economic impact for the city of Toronto between August 12-15, but perhaps equally impressive are the … Continue reading

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Expert Tips on Navigating Retail Food Options (RFO)


This blog post was written by Duane Davis, the RFO Manager at the Metro Toronto Convention Centre Today’s trade and public show attendees have high expectations regarding food, and the retail food options (RFO) conversation has steered to a place unimaginable just five short years ago. Food in 2017 has become much more of an experience than an exercise in survival, and event attendees now consider themselves foodies thanks to the growing popularity of celebrity … Continue reading

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The Metro Toronto Convention Centre’s Most #InstagramWorthy Locations


Social media is more important than ever to drive attendee engagement and great images are key to a successful strategy. Get your meeting’s hashtag ready, because we’ve compiled a list of the Metro Toronto Convention Centre’s top photo ops for attendees and meeting planners looking for the next great social media post. Don’t forget to tag us at @MTCC_Events, as we may retweet or repost! The Bridge The bridge connecting the South and North Buildings … Continue reading

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10 Interesting Facts About the Metro Toronto Convention Centre for Meeting Planners


  1. We are the only venue in the world to ever host a G7 (1988) and G20 Summit (2010). Room 204 is commonly referred to as the Summit Room in honour of the G7 meetings that took place within it. 2. 2017 will be a record year! We will host 16 major conventions in 2017, this is more than we have ever hosted before in one fiscal year. Convention topics will range from midwifery … Continue reading

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